By Kimberly Watkins-Swenk
People always ask me why they should hire a SEO copywriter versus a regular copywriter. Think of it this way, it is like two different languages. Like North American English and British English, they may seem the same on the surface, but there are fundamental differences. Turn in a blog to an American client with "colour" instead of "color" or "shags" versus "have sex with" and there might be some issues. Or my favorite, although somewhat outdated "fag" versus "cigarette." "Sir, do you have a fag I borrow?" Cultural misunderstandings indeed.
People Read Digital Material Differently
The way people interact with digital materials is different than printed materials. When reading content in a digital format, people always scan for information. Digital copy, what a SEO/digital copywriter specializes in, needs to be full of bullets, columns, shorter paragraphs and page length, and headers. This formatting presents your text in a manner that is easy to not only digest, but easy for the reader to determine if they are interested.
The Land Of Search Engines: The Main Reason You Should Hire A SEO Copywriter
There is a powerful algorithm in the sky known as Google. They are the most powerful and popular algorithm in the sky. In the world of digital or SEO copywriting Google is king and everyone else are serfs. The algorithm behind how Google, or any other search engine, queries billions of web pages to give the reader exactly what they are looking for is long, complicated, and beyond any IT layman like myself to fully comprehend.
There are some things we do know:
SEO & Digital Copywriting Resources
If all of this information has left you with a headache, there are resources online to help you get a better understanding of terms like meta tags, headers (H1s, etc.), and keyword placement. They will at the very least give you the tools to understand better when your SEO copywriter starts spitting out industry jargon. The digital world is CONSTANTLY changing from Google updates (hello, Panda update) and new research on online human behavior. This is separate from any trends within your industry. Do yourself a favor and hire a digital/SEO copywriter that way you can work at your business, not in your business.
Some of my favorite sites are:
Don't worry if this all sounds confusing, especially if this is the first time you have studied the difference between writing for the web and writing for print. You will get the hang of it; I promise.
Kimberly Watkins-Swenk specializes in online copywriting and content development, including SEO. She helps businesses communicate with their target market by creating quality blogs, webpage copy, social media copy, and content planning and management. She can be reached at firstname.lastname@example.org . Her website is www.kwatkinsswenk.com.