what is copywriting?

Simply put, copy writing is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, option or idea. The reader of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the opinion or viewpoint. Copy writing takes on many forms - print, online, dialogue for tv commercials, etc.

what is online copywriting?

Online copy writing is different than traditional copy writing, being more direct and succinct. Online copy writing is used in web content, ads, emails, blogs, social media and other forms of electronic communications. It also includes developing meta information such as keywords, titles, and descriptions. With web content specifically, the copy needs to be optimized for search engines, because it directly affects the organic SERP (search engine results page). An online copy writer uses keywords (and their placement) and linking to help increase a site's presence online and the search engine results. Without proper online copy writing, a website is more difficult for a search engine and potential customers to "find."

what is content management?

Content Strategy is becoming more and more important every day, especially online. Content Strategy refers to the strategy behind the information you put out for your customer. This goes beyond the information about your product or services, which is obviously the cornerstone of any content strategy, but also refers to additional information that may be helpful to your customers in making a decision on your product or service. For example, you are a mortgage lending company, so it would be beneficial for your customers to know the trends for interest rates. Are they predicted to go up or down?  Providing this additional information will allow your customer’s to see you as not only a provider of a product or service, but also an educational resource.

what is seo, otherwise referred to as search engine optimization?

In very broad terms, seo or search engine optimization is affecting a site's presence or visibility on the web. There are many ways to go about optimizing a website for search engines, including website submission, various forms of linking, meta information, keyword placement, content development,and site indexing.  As mentioned above, copy writing is an important part of seo, and this copy needs to be written specifically for the search engines while still keeping the text readable for the viewer.

If you are a small business in need of digital copywriting and SEO or an advertising agency looking to freelance some work, shoot me an email!